![]() ![]() Absence of adobe products in linux may lead to customer lossĢ. Many computer users are shifting to Linux(open source). The threats in the SWOT Analysis of Adobe are as mentioned:ġ. Acquisition of smaller players can help in increasing product portfolio As reach of computers is increasing exponentially in industries, more markets are openingĤ. Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needsģ. The brand is well established in market, brand extension can help in launching newer productsĢ. The customers marginal satisfaction is lessįollowing are the Opportunities in Adobe SWOT Analysis:ġ. The inventing features by adobe are not customer oriented. The creative software packages or suits are not attracting customers as they are too costlyĤ. Adobe does not have a differentiated product by which it can foray into linux OSģ. The parent company has not developed expertise in linux OSĢ. Here are the weaknesses in the Adobe SWOT Analysis:ġ. ![]() ![]() Portable document file(PDF) is an industry standard and Photoshop is a benchmark in image editing industry ![]() Adobe SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table The table below lists the Adobe SWOT (Strengths, Weaknesses, Opportunities, Threats), top Adobe competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP). Adobe is one of the leading brands in the media & entertainment sector. SWOT Analysis is a proven management framework which enables a brand like Adobe to benchmark its business & performance as compared to the competitors. In Adobe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. SWOT analysis of Adobe analyses the brand by its strengths, weaknesses, opportunities & threats. ![]()
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